Lakshanya Dhanai

Product & Data Analytics Professional

Delhi, IN.

About

A highly analytical and results-driven professional with hands-on experience in product management, growth strategy, and data analysis. Proven ability to leverage tools like Google Analytics, Power BI, and SQL to identify key trends, optimize performance, and drive engagement, as demonstrated by a 27% increase in Instagram engagement and improved conversion efficiency. Eager to apply strong data-backed decision-making, strategic planning, and leadership skills to contribute to innovative product and growth initiatives.

Work

Cache Labs

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Product Intern

Delhi, Delhi, India

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Summary

Spearheaded product performance monitoring and documentation for a smart green card solution, enhancing data visibility and aligning development with user needs.

Highlights

Developed and maintained 3+ performance dashboards in Excel, utilizing pivot tables to visualize KPIs across Social Media, Sales, and Product teams, enabling data-driven decision-making.

Investigated product incident scenarios through case-based learning, applying root-cause analysis techniques to identify and resolve product flaws, improving system reliability.

Authored and updated Product Requirement Documents (PRDs) in ClickUp, ensuring alignment of business goals with user needs and technical constraints for product development.

DVASSA

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Growth and Strategy Intern

Delhi, Delhi, India

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Summary

Drove digital growth initiatives for a US-based accessories brand by optimizing key product metrics and implementing data-backed strategies to improve conversion.

Highlights

Analyzed key product metrics including CTR, bounce rate, time on page, and add-to-cart ratio using Google Analytics, Search Console, and Shopify dashboards, identifying critical drop-off points and implementing data-backed improvements on high-intent pages.

Executed a 30-day growth strategy focused on audience segmentation, engagement metrics, and content performance, achieving a 27% increase in Instagram engagement and enhanced conversion efficiency.

Performed comprehensive SEO and competitor analysis, leveraging keyword performance and ranking volatility insights to optimize product discoverability and align content with user search behavior and intent.

Volunteer

President

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NSS NSUT WEST CELL

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Led a community of 200+ members, ensuring smooth operations and active engagement for the NSS unit.

Highlights

Spearheaded a community of 200+ members, ensuring seamless operations and fostering active engagement within the NSS unit.

Orchestrated and successfully led numerous events in collaboration with students and college staff, enhancing community outreach and engagement.

Contributed to a 7-day community camp in adopted village Mundela Kalan, successfully spreading awareness through targeted campaigns.

Public Relation Head

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Resonanz 2024

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Led public relations strategies for the university's annual cultural and technical fest, managing a team of 50+ to enhance engagement.

Highlights

Directed a team of 50+ members in planning and executing public relations strategies for the university's annual cultural and technical fest, successfully engaging a large and diverse campus audience.

Monitored and adapted PR performance across digital and offline channels, identifying messaging gaps to enhance engagement and stakeholder interaction.

Optimized PR strategies by identifying messaging gaps and adapting approaches, leading to improved engagement across digital and offline channels.

Education

Netaji Subhas University of Technology, Delhi

Delhi, Delhi, India
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B. Tech Civil Engineering Grade: 7.47 GPA

Deep Public School, Delhi

Delhi, Delhi, India
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CBSE Class XII Not specified Grade: 83.6%

Deep Public School, Delhi

Delhi, Delhi, India
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CBSE Class X Not specified Grade: 82.8%

Awards

1st Position, Technospeak PPT Event

Netaji Subhas University of Technology

Awarded for securing first position in a technical presentation event.

Gold Medal, ATC Camp NCC 5DGBN

NCC 5DGBN

Awarded for excellence in social media management during the NCC ATC Camp.

All India Rank, Shloka Competition

National Competition Organizer

Achieved an All India Rank in the Shloka Competition.

Languages

English

Certificates

Data Analytics

Microsoft

Power BI Training

Office Masters

Skills

Data Analysis & Visualization

MySQL, MS Excel, Power BI, Google Analytics, Search Console, Shopify, Data Analytics, Product Incident Scenarios, Root-Cause Analysis, Keyword Performance, Ranking Volatility, Click-Share Insights, SWOT Analysis.

Programming & Tools

Python (Basic), ClickUp, MS PowerPoint.

Product & Growth Strategy

Product Requirement Documents (PRDs), Audience Segmentation, Engagement Metrics, Content Performance, SEO, Competitor Analysis, Market Research, Product Growth.

Soft Skills

Teamwork, Leadership, Adaptability, Communication Skills, Stakeholder Interaction, Strategic Planning, Problem-Solving.

Projects

Blinkit vs. Zepto Analysis

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Summary

Conducted a comparative analysis of Blinkit and Zepto, focusing on user experience, delivery metrics, and market positioning.

OLA Data Analysis Project

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Summary

Analyzed a large dataset of Ola ride records to uncover trends in ride frequency, peak hours, and cancellation patterns, providing actionable insights for service improvement.